Video

USQ Cafe Launch

Scroll down to see embedded video.

Background
I was approached by the Director (Business Services) to produce a promotional video aimed at staff for the new USQ Cafe launching the Toowoomba refectory.

Production Process
I researched promotional material to get a sense of the existing visual style other cafes have used to successfully promote their offering. Comparing this with the venue material already produced for the USQ offering, I conceptualised a talking-head style video with one of the lead cafe staff communicating to colleagues about the offering.

Aside from feedback and approvals undertaken from relevant stakeholders pertaining to the accuracy of messaging and content, I undertook all of this work solo from conceptualising, scripting, scheduling & planning, shooting, editing, audio post & mixing, and final delivery. This also involved some use of a portable dolly to achieve some of the more dynamic shots.

This video is one of the most successful internal videos we have shared with staff from Enterprise Services.