Graphic Design

Brand Kit: Davis Service Group

Background
After initial consultation with the client on developing a logo and supporting artwork for their newly-launched business, I developed several concepts for review which aligned to their requirements and in similar style to provided sample work. This involved research of appropriate iconography which represented the client’s business model, to visually exhibit their core services and express the business name in a bold, distinguishable fashion.

Client provided initial feedback on the colour palette and design choices, which led to further refinement of the icons used within the logo. This encompasses a cotton flower in the centre with a machine cog wrapping around to symbolise the core mechanical services the client provides to agricultural sector (specifically cotton growers).

Following this second round of feedback, the client approved the full-colour logo as below, with the intended use to be on business letterheads, stationery, embroidered on work attire and other miscellaneous purposes as necessary.

 

 

Business Card
Following further discussion after the approval of the logo above, a business card template was developed.

FRONT:


BACK:

Logo embroidery end-result:

Other Services
Other non-creative digital services were provided to client to support launch including the purchase and setup of a Domain Name to establish web presence, and the backend setup of Microsoft 365 Exchange to the domain to support digital business functionality.

 

Disclosure Statement
In the interest of full disclosure, this work was produced for a family member.